Lisa Hirsch makes a strong case that Francesca Zambello's Valkyries were probably conceived well before this brilliant little bit of marketing hit the airwaves, but I'm not so sure. My thought is if Zambello is going to subject the audience to the silly and distracting gimmick of parachuting Valkyries, she should have just gone all the way. I'd like to suggest this would be a great improvement over her beginning of Act III of Die Walkure than the one currently on display at The War Memorial Opera House:

NSFW:
http://www.m2film.dk/fleggaard/trailer2.swf